Brand Filter

Service Description

This incredibly useful focusing tool establishes a four-word filter for all of your communication, content, and branding. This exercise also delivers hashtags, promotional opportunities, content ideas, and more. We take a couple of hours together creating a brain map, and digging deep into the message and focus of your offering. Laughter will happen, so will puns, and groany jokes. Tears have been seen as well. Based on that session, I create a report of the filter, as well as many content topics, and more useful information. "Lauren has a remarkable ability to listen deeply, hold space, and make you feel safe so you can find your way to the right words to describe your business. She knows when to hold the silence and when to ask questions. I knew the goal of her Brand Filter exercise was to identify three words I could use as a filter for my messaging and offers, but the experience delivered so much more. The report Lauren developed gave me a visual depiction of how I think about my business and helped me see the connections between seemingly disparate ideas. And that sparked several ideas for articles and posts on LinkedIn. She also included several takeaways from our call, adding her observations to select quotes from our conversation, which gave me even more article ideas. The Brand Filter exercise was invaluable, and Lauren made it a ton of fun too!" Erica Holthausen