Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.
Meeting Peter Ling
Custom-designed logo and full branding suite with assets, Brand Filter book, and brand guidelines.
1 hr1 hour
5,000 Canadian dollars
My process is to start with research (done in Zoom calls with you) to establish your brand's
- empathy map to determine the mindset of your ideal client
- creative strategy (develops brand's personality and mission)
- marketing strategy/plan
- Brand Filter (four words that define the brand)
The next step is for me to create initial sketches and concepts, and present those to you for feedback/approval.
And finally I make any changes required to produce your brand's
- font choices
- brand guidelines (a one-page 'poster' featuring logo/icon/wordmark; fonts and font usages; colour usages and breakdowns; icons (if applicable) and usages; brand style guides
- Brand Filter booklet (includes four-word filter, other descriptors and phrases, potential taglines, hashtags, etc)
I provide these assets to you in the formats you specify (within reason), depending on your intended uses for them.
To cancel or reschedule, please contact me within 24 hours of your call. Thanks!