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w r i t i n g

Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.

Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.

With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.

Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.

Meeting Peter Ling

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Available Online

Branding suite

Custom-designed logo and full branding suite with assets, Brand Filter book, and brand guidelines.

1 h

1,000 Canadian dollars

Niagara-on-the-Lake

Service Description

My process is to start with research (done in Zoom calls with you) to establish your brand's • positioning • goals • empathy map to determine the mindset of your ideal client • creative strategy (develops brand's personality and mission) • marketing strategy/plan • Brand Filter (four words that define the brand) The next step is for me to create initial sketches and concepts, and present those to you for feedback/approval. And finally I make any changes required to produce your brand's • logo • favicon • icon(s) • wordmark • font choices • colours • brand guidelines (a one-page 'poster' featuring logo/icon/wordmark; fonts and font usages; colour usages and breakdowns; icons (if applicable) and usages; brand style guides • Brand Filter booklet (includes four-word filter, other descriptors and phrases, potential taglines, hashtags, etc) I provide these assets to you in the formats you specify (within reason), depending on your intended uses for them.

Cancellation Policy

To cancel or reschedule, please contact me within 24 hours of your call. Thanks!

Contact Details

Niagara-on-the-Lake, ON L0S 1J0, Canada
1.289.969.7677
lauren@theimperfect.network

Service Page: Bookings_Service_Page

accessibility policy

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Lauren has a remarkable ability to listen deeply, hold space, and make you feel safe so you can find your way to the right words to describe your business. She knows when to hold the silence and when to ask questions. I knew the goal of her Brand Filter exercise was to identify three words I could use as a filter for my messaging and offers, but the experience delivered so much more. The Brand Filter exercise was invaluable, and Lauren made it a ton of fun too!

A smiling white woman with her hair pulled back and wearing a patterned dress leans on a frame.

Lauren has super powers.

Working with Lauren introduced me to the freedom to exist throughout my website as my authentic self.

While I'm twisting around to fit into a box of expectations, she lifts the lid and invites me to burn the box to the ground and celebrate the fact that I'm not box shaped.

Her thoughtful approach to the feedback process and her creative and curious questions foster a safe environment to look deep inside and find real answers that unlock something far more valuable than new sales leads: confidence & self-assuredness

The bonus to discovering those things is the way it shows up in my brand voice & design. This ultimately ensures I'm attracting new business that aligns with my values & who I am and strive to be.

Smiling quirky white woman with curly hair swept to one side, wearing a suit jacket and collared shirt.

Lauren, you make the best introductions. Seriously. You always get me pumped up and leave me blushing at the same time.

You could teach a course on how to make introductions and connect people.

Megan Kranzler,
Olive Ridley Studios

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Lauren, thank you so much for sharing your time and expertise with me. You are truly gifted at what you do.

I feel invigorated, inspired, and encouraged.

The previous branding work I did didn't go this deep and it took four weeks, not two hours.

I'm feeling full of possibility!

Larissa D'Silva,
Three Circles Wellness

You've helped me get between the lines and towards the root of what I need to work on.

You've been a kind and thoughtful partner throughout the process of working together, always open to input and feedback and willing to call me on things if I stray from my focus and overall strategy. Sometimes you seem to know me better than myself.

A smiling Black woman wearing a suit jacket holds her arms crossed over her chest, as she stands in front of a blurred bookcase.

I've learned from your experiences and have enjoyed meeting all of your connections.

You are an amazing listener and thoughtful with your recommendations.

I like how honest we can be with each other regarding constructive feedback and the big ideas you offer.

Catharine Montgomery, MBA
The Better Together Agency

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To engage with Lauren is to immediately move the needle towards achieving your goals.

She brims with ideas and expertise in design, branding and networking—all delivered in an inspiring, easygoing manner.

Lauren is exactly the kind of advocate you want in your corner. So grateful to have her in mine!

Anthony Magro,
Author

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You've reminded me of the power of connection, being authentic, and just reaching out in a real way.

I've also benefited from the reminder/realization that my focus should be on connecting and networking vs social media.

I enjoyed being questioned on my assumptions. Do I really have to be on Social? Is networking so awful? Can you change your process to prevent this from happening again?

Megan Carter,
The Nerdy Keeper

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I can never say enough for the tremendous support and feedback.

You will forever be tied to this wonderful experience.

Kimberly Benoit,
Author

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Thanks to you I was able to connect with some really phenomenal people that I'm so happy to say are now part of my network. You re-energize me! :)

Vicky Snyder, Copywriter

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I've gotten more clarity. I've made great strides in focusing on micro systems.

I've learned about several new programs that will benefit what I have to offer clients and personal knowledge.

I've really appreciated the network connections you've provided, referrals and resources you've sent. You're a wealth of knowledge and I love that you share them willingly.

Naomi D Williams, Exceptional Living 101

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I just have to offer you a deep and sincere thank you. The people you've been introducing me to are absolutely amazing. The alignment you've been able to curate is really unique. I've met connectors before, but no one like you.

The land on which I operate (Niagara-on-the-Lake, Ontario, Canada) is the traditional territory of the Haudenosaunee, Anishinaabe, Neutral Peoples, and other Indigenous Peoples from all over Turtle Island. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish With One Spoon Wampum agreement. I offer my sincere gratitude and respect to the original and continued stewards of this land.

I also acknowledge Indigenous, Black, people of colour, women, non-binary folks, and 2SLGBTQQAI+ people who have all been marginalized for centuries, and our collective responsibility to take action toward a world free from oppression, discrimination and racism.

ImpNet intends to keep trying to do better, and inspiring others to try too.

Taking one step away from being this kind of org, I donate 5% of all ImpNet income to payyourrent.ca, the Nii’kinaaganaa Foundation: Collecting rent and redistributing it to Indigenous People.

For an Indigenous Ally Kit, please visit the Resources page.

©2024 The Imperfect Network

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