COMMUNICATIONS

PLAN

You have your Communications Strategy—now what are you going to do with it? We’ll determine an effective calendar for all of your communications.

ONE-ON-ONE

COACHING for BRAND/BIZ DEVELOPMENT

 

We'll work through a block or area of interest, and come up with  ideas, tools, solutions.

Grayscale illustration of a bouquet of 3 flowers with 2 fern leaves & a stem of silver dollars.

WRITING

Content (blog posts, website,

social media, etc);

      copywriting, journalism, editing, etc.

GRAPHIC DESIGN

Logo/corporate identity program (business cards, letterhead, etc); website design; graphic content for social media; brochure, signage, event signage, book jacket, food packaging, labels, etc.

CREATIVE STRATEGY

&

POSITIONING

STATEMENT

This is a great foundation piece! At the end, we’ll have a creative strategy statement that you can use along with your Brand Filter to make sure all of your communications are on-brand. 

Grayscale semi-realistic illustration of five flowers with stems of greenery.

MARKETING

PLAN

Brand identity, allies & competition, brand evolution, marketing objectives, pricing and positioning, and distribution; and establish a referral strategy.

WEBSITE STRATEGY & CONTENT

PLAN

We’ll create an overview of the goals, style, and content of your website.

COMMUNICATIONS

STRATEGY

What are your communication needs? What do you hope to achieve with each?

The services of the Imperfect Network are 
one-on-one coaching for business development and growth, including the following. We'll figure out where you're at and I'll provide what you need. 

BRAND FILTER

 

A great place to start: 3–4 words that define all content, actions, decisions. This exercise also delivers hashtags, promotional opportunities, content ideas, and more.

Fun and useful COACHING EXERCISES

to jump-start your work and life

TARGET MARKET

DEFINED

What are your ideal audience's demographics—how do they purchase, think, behave, commit? 

Greyscale illustration of a bouquet of roses and ranunculus with leaves, on a yellow background.

MARKETING

STRATEGY

The story of your brand, and how and where to tell it. Determine your audience’s wants and needs, and how best to meet them.