You have your Communications Strategy—now what are you going to do with it? We’ll determine an effective calendar for all of your communications.
COACHING for BRAND/BIZ DEVELOPMENT
We'll work through a block or area of interest, and come up with ideas, tools, solutions.
Content (blog posts, website,
social media, etc);
copywriting, journalism, editing, etc.
Logo/corporate identity program (business cards, letterhead, etc); website design; graphic content for social media; brochure, signage, event signage, book jacket, food packaging, labels, etc.
This is a great foundation piece! At the end, we’ll have a creative strategy statement that you can use along with your Brand Filter to make sure all of your communications are on-brand.
Brand identity, allies & competition, brand evolution, marketing objectives, pricing and positioning, and distribution; and establish a referral strategy.
WEBSITE STRATEGY & CONTENT
We’ll create an overview of the goals, style, and content of your website.
What are your communication needs? What do you hope to achieve with each?
The services of the Imperfect Network are
one-on-one coaching for business development and growth, including the following. We'll figure out where you're at and I'll provide what you need.
What are your ideal audience's demographics—how do they purchase, think, behave, commit?
The story of your brand, and how and where to tell it. Determine your audience’s wants and needs, and how best to meet them.