w r i t i n g
Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.
Meeting Peter Ling
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COMMUNICATIONS
PLAN
You have your Communications Strategy—now what are you going to do with it? We’ll determine an effective calendar for all of your communications.
ONE-ON-ONE
COACHING for BRAND/BIZ DEVELOPMENT
We'll work through a block or area of interest, and come up with ideas, tools, solutions.
Content (blog posts, website,
social media, etc);
copywriting, journalism, editing, etc.
Logo/corporate identity program (business cards, letterhead, etc); website design; graphic content for social media; brochure, signage, event signage, book jacket, food packaging, labels, etc.
CREATIVE STRATEGY
&
POSITIONING
STATEMENT
This is a great foundation piece! At the end, we’ll have a creative strategy statement that you can use along with your Brand Filter to make sure all of your communications are on-brand.
MARKETING
PLAN
Brand identity, allies & competition, brand evolution, marketing objectives, pricing and positioning, and distribution; and establish a referral strategy.
WEBSITE STRATEGY & CONTENT
PLAN
We’ll create an overview of the goals, style, and content of your website.
COMMUNICATIONS
STRATEGY
What are your communication needs? What do you hope to achieve with each?
The services of the Imperfect Network are
one-on-one coaching for business development and growth, including the following. We'll figure out where you're at and I'll provide what you need.
BRAND FILTER
A great place to start: 3–4 words that define all content, actions, decisions. This exercise also delivers hashtags, promotional opportunities, content ideas, and more.
Fun and useful COACHING EXERCISES
to jump-start your work and life
TARGET MARKET
DEFINED
What are your ideal audience's demographics—how do they purchase, think, behave, commit?
MARKETING
STRATEGY
The story of your brand, and how and where to tell it. Determine your audience’s wants and needs, and how best to meet them.