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COMMUNICATIONS

PLAN

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You have your Communications Strategy—now what are you going to do with it? We’ll determine an effective calendar for all of your communications.

ONE-ON-ONE

COACHING for BRAND/BIZ DEVELOPMENT

 

We'll work through a block or area of interest, and come up with  ideas, tools, solutions.

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WRITING

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Content (blog posts, website,

social media, etc);

      copywriting, journalism, editing, etc.

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GRAPHIC DESIGN

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Logo/corporate identity program (business cards, letterhead, etc); website design; graphic content for social media; brochure, signage, event signage, book jacket, food packaging, labels, etc.

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CREATIVE STRATEGY

&

POSITIONING

STATEMENT

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This is a great foundation piece! At the end, we’ll have a creative strategy statement that you can use along with your Brand Filter to make sure all of your communications are on-brand. 

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MARKETING

PLAN

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Brand identity, allies & competition, brand evolution, marketing objectives, pricing and positioning, and distribution; and establish a referral strategy.

WEBSITE STRATEGY & CONTENT

PLAN

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We’ll create an overview of the goals, style, and content of your website.

COMMUNICATIONS

STRATEGY

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What are your communication needs? What do you hope to achieve with each?

The services of the Imperfect Network are 
one-on-one coaching for business development and growth, including the following. We'll figure out where you're at and I'll provide what you need. 

BRAND FILTER

 

A great place to start: 3–4 words that define all content, actions, decisions. This exercise also delivers hashtags, promotional opportunities, content ideas, and more.

Fun and useful COACHING EXERCISES

to jump-start your work and life

TARGET MARKET

DEFINED

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What are your ideal audience's demographics—how do they purchase, think, behave, commit? 

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MARKETING

STRATEGY

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The story of your brand, and how and where to tell it. Determine your audience’s wants and needs, and how best to meet them.  

Services: Services

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The land on which I operate (Niagara-on-the-Lake, Ontario, Canada) is the traditional territory of the Haudenosaunee, Anishinaabe, Neutral Peoples, and other Indigenous Peoples from all over Turtle Island. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish With One Spoon Wampum agreement. I offer my sincere gratitude and respect to the original and continued stewards of this land.

I also acknowledge Indigenous, Black, people of colour, women, non-binary folks, and 2SLGBTQQAI+ people who have all been marginalized for centuries, and our collective responsibility to take action toward a world free from oppression, discrimination and racism.

ImpNet intends to keep trying to do better, and inspiring others to try too.

Taking one step away from being this kind of org, I donate 5% of all ImpNet income to payyourrent.ca, the Nii’kinaaganaa Foundation: Collecting rent and redistributing it to Indigenous People.

For an Indigenous Ally Kit, please visit the Resources page.

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©2024 The Imperfect Network

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