w r i t i n g
Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
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Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
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With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.
Meeting Peter Ling
COMMUNICATIONS
PLAN
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You have your Communications Strategy—now what are you going to do with it? We’ll determine an effective calendar for all of your communications.
ONE-ON-ONE
COACHING for BRAND/BIZ DEVELOPMENT
We'll work through a block or area of interest, and come up with ideas, tools, solutions.
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Content (blog posts, website,
social media, etc);
copywriting, journalism, editing, etc.
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Logo/corporate identity program (business cards, letterhead, etc); website design; graphic content for social media; brochure, signage, event signage, book jacket, food packaging, labels, etc.
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CREATIVE STRATEGY
&
POSITIONING
STATEMENT
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This is a great foundation piece! At the end, we’ll have a creative strategy statement that you can use along with your Brand Filter to make sure all of your communications are on-brand.
MARKETING
PLAN
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Brand identity, allies & competition, brand evolution, marketing objectives, pricing and positioning, and distribution; and establish a referral strategy.
WEBSITE STRATEGY & CONTENT
PLAN
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We’ll create an overview of the goals, style, and content of your website.
COMMUNICATIONS
STRATEGY
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What are your communication needs? What do you hope to achieve with each?
The services of the Imperfect Network are
one-on-one coaching for business development and growth, including the following. We'll figure out where you're at and I'll provide what you need.
A great place to start: 3–4 words that define all content, actions, decisions. This exercise also delivers hashtags, promotional opportunities, content ideas, and more.
Fun and useful COACHING EXERCISES
to jump-start your work and life
TARGET MARKET
DEFINED
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What are your ideal audience's demographics—how do they purchase, think, behave, commit?
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MARKETING
STRATEGY
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The story of your brand, and how and where to tell it. Determine your audience’s wants and needs, and how best to meet them.