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COMMUNICATIONS

PLAN

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You have your Communications Strategy—now what are you going to do with it? We’ll determine an effective calendar for all of your communications.

ONE-ON-ONE

COACHING for BRAND/BIZ DEVELOPMENT

 

We'll work through a block or area of interest, and come up with  ideas, tools, solutions.

Grayscale illustration of a bouquet of 3 flowers with 2 fern leaves & a stem of silver dollars.

WRITING

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Content (blog posts, website,

social media, etc);

      copywriting, journalism, editing, etc.

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GRAPHIC DESIGN

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Logo/corporate identity program (business cards, letterhead, etc); website design; graphic content for social media; brochure, signage, event signage, book jacket, food packaging, labels, etc.

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CREATIVE STRATEGY

&

POSITIONING

STATEMENT

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This is a great foundation piece! At the end, we’ll have a creative strategy statement that you can use along with your Brand Filter to make sure all of your communications are on-brand. 

Grayscale semi-realistic illustration of five flowers with stems of greenery.

MARKETING

PLAN

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Brand identity, allies & competition, brand evolution, marketing objectives, pricing and positioning, and distribution; and establish a referral strategy.

WEBSITE STRATEGY & CONTENT

PLAN

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We’ll create an overview of the goals, style, and content of your website.

COMMUNICATIONS

STRATEGY

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What are your communication needs? What do you hope to achieve with each?

The services of the Imperfect Network are 
one-on-one coaching for business development and growth, including the following. We'll figure out where you're at and I'll provide what you need. 

BRAND FILTER

 

A great place to start: 3–4 words that define all content, actions, decisions. This exercise also delivers hashtags, promotional opportunities, content ideas, and more.

Fun and useful COACHING EXERCISES

to jump-start your work and life

TARGET MARKET

DEFINED

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What are your ideal audience's demographics—how do they purchase, think, behave, commit? 

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Greyscale illustration of a bouquet of roses and ranunculus with leaves, on a yellow background.

MARKETING

STRATEGY

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The story of your brand, and how and where to tell it. Determine your audience’s wants and needs, and how best to meet them.  

Services: Services
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