These services are typically offered in the form of Zoom calls in one-hour increments.
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PLAN & CALENDAR
Now that you have your Communications Strategy, let's figure out how to implement it. Then we’ll determine an effective calendar for all of your communications. We’ll take about an hour to complete this exercise, and I will supply you with a report.
COACHING for BRAND DEVELOPMENT
Often on a call, I/we will pick up on some themes, or big topics that could use some focused attention. We can spend one (or more) coaching session working through a block or area of interest, and come up with some ideas, tools, solutions—whatever is required.
$150 per hour
This is a monthly package that involves one-on-one Brand Coaching; specific, targeted exercises, strategies, and plans; weekly 60–90-minute Zoom calls; weekly Brand Reports; access to me via WhatsApp for questions and check-ins; a clear contract, renewed monthly.
$1000 per month
A completely bespoke logo as the result of much collaborative research: Target Market definition; Brand Filter; Creative Strategy; and a logo (from scratch, no templates or clip art!).
I’ll coach you through a series of questions about your brand’s demographics and ways to encourage engagement; about your brand’s personality, tone and language; about any unique focuses and/or affiliations, and about what separates your brand from its competitors. At the end, we’ll have a creative strategy statement that you can use along with your Brand Filter to make sure all of your communications are on-brand. We’ll take about 4 hours to complete this exercise, and I will supply you with a report.
A process to define your brand identity clearly; determine your allies and competition; explore potential evolutions of your brand; determine your marketing objectives; establish pricing and positioning, and distribution; and establish a referral strategy. We’ll take 3–4 hours (in one-hour increments) to answer 14 in-depth questions about you and your brand, and I will supply you with a report.
WEBSITE STRATEGY & CONTENT
Working through this questionnaire together, we’ll create an overview of the goals, style, and content of your website. (This is strictly information-gathering and planning, not design, content creation, or website development.) A Creative Strategy and/or Target Market definition are prerequisites for this exercise. We’ll take about 2 hours to complete this exercise, and I will supply you with a report.
What are your communication needs? What do you hope to achieve with each? We will discuss all the different modes of communication, and what you hope to achieve with each. We’ll take 2–3 hours to complete this exercise, and I will supply you with a report.
This incredibly useful focusing tool is a great place to start. We establish a four-word filter for all of your communication, content, and branding. This exercise also delivers hashtags, promotional opportunities, content ideas, and more. 1 2-hour session, plus a full report.
We will establish who you’re talking to demographically, through a process of answering about 30 questions about your ideal audience—how they purchase, think, behave, commit. We’ll take 2–3 hours to complete this exercise, and I will supply you with a report.
This series of questions will lead us to the story of your brand, and how and where to tell it. We’ll explore your audience’s wants and needs, and how best to meet them. We’ll take 2–3 hours to complete this exercise, and I will supply you with a report.