w r i t i n g
Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.
Meeting Peter Ling
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Services, explained.
These services are typically offered in the form of Zoom calls in one-hour increments.
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ONE-ON-ONE
COACHING for BRAND DEVELOPMENT
Often on a call, I/we will pick up on some themes, or big topics that could use some focused attention. We can spend one (or more) coaching session working through a block or area of interest, and come up with some ideas, tools, solutions—whatever is required.
$150 per hour
CREATIVE STRATEGY
I’ll coach you through a series of questions about your brand’s demographics and ways to encourage engagement; about your brand’s personality, tone and language; about any unique focuses and/or affiliations, and about what separates your brand from its competitors. At the end, we’ll have a creative strategy statement that you can use along with your Brand Filter to make sure all of your communications are on-brand. We’ll take about 4 hours to complete this exercise, and I will supply you with a report.
$1000
MARKETING
PLAN
A process to define your brand identity clearly; determine your allies and competition; explore potential evolutions of your brand; determine your marketing objectives; establish pricing and positioning, and distribution; and establish a referral strategy. We’ll take 3–4 hours (in one-hour increments) to answer 14 in-depth questions about you and your brand, and I will supply you with a report.
$700
WEBSITE STRATEGY & CONTENT
PLAN
Working through this questionnaire together, we’ll create an overview of the goals, style, and content of your website. (This is strictly information-gathering and planning, not design, content creation, or website development.) A Creative Strategy and/or Target Market definition are prerequisites for this exercise. We’ll take about 2 hours to complete this exercise, and I will supply you with a report.
$600
This incredibly useful focusing tool is a great place to start. We establish a four-word filter for all of your communication, content, and branding. This exercise also delivers hashtags, promotional opportunities, content ideas, and more. 1 2-hour session, plus a full report.
$800
Pick one or more fun and focused Coaching Exercise to improve your brand, your productivity, your focus, your future. The Changemaker; Yay/Boo; What Don't I Want?; and Affiliate Circles.
All $300 per.
EMPATHY MAP
We will establish who you’re talking to demographically, through a process of answering about 30 questions about your ideal client, from an empathetic perspective—how they feel, think, behave, commit. We’ll take 2–3 hours to complete this exercise, and I will supply you with a report.
$450
