FREQUENTLY ASKED QUESTIONS

Your questions answered—before you even have to ask.

How does the process start?

Typically and/or ideally, we have an intro call, and decide we're the right fit for one another. Then I email you a contract to read and sign—nothing onerous, no signing in blood. Once that's done, we meet weekly for a one-hour session. You book these sessions through my website, paying online as you go. You can choose different days and times that work with your schedule, or we can discuss a reserved day and time.

Are there any constraints to the contract?

Other than adherence to the guidelines for mutual respect, nope—you can end it at any time. I would never want to work with someone who doesn't want to work with me.

What does a typical coaching session look like?

It depends: sometimes you'll have a new and burning issue to bring to the session; sometimes something will come up organically; sometimes we'll have set goals and targets and will be working on or towards those. There will be times when we'll focus on a particular marketing issue or tool, like a Brand Filter, your imperfect intro, creative strategy, or defining your target audience.

I record each Zoom session (with your permission), and run the audio through a transcription program (Otter.ai). I share the transcript with you, and ask you to read through it, highlight standout/important elements, and choose three goals to achieve before our next session. You send me the list of goals and deadlines.