w r i t i n g
Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
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Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
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With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.
![NOTL Local logo](https://static.wixstatic.com/media/472145_6b33cdc55abc47458e0a82f5f7f692ea~mv2.png/v1/fill/w_259,h_150,al_c,lg_1,q_85,enc_auto/NOTL%20Local%20logo.png)
Meeting Peter Ling
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graphic design | communications | branding | marketing | writing
![acquired taste](https://static.wixstatic.com/media/472145_33fec4e547fa44f59ba6c1703a7e5cfc~mv2.png/v1/fill/w_980,h_840,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/472145_33fec4e547fa44f59ba6c1703a7e5cfc~mv2.png)
Playful graphic for tees, stickers, and other fun swag.
![No need to fill the void](https://static.wixstatic.com/media/472145_b41a3eab8f4c4c83a472a1e0757a941c~mv2.png/v1/fill/w_980,h_1021,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/472145_b41a3eab8f4c4c83a472a1e0757a941c~mv2.png)
Playful graphic for tees, stickers, and other fun swag.
![listen more than you talk](https://static.wixstatic.com/media/472145_d6cd11a1cbde477191230def6f2e395b~mv2.png/v1/fill/w_980,h_908,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/472145_d6cd11a1cbde477191230def6f2e395b~mv2.png)
Playful graphic for tees, stickers, and other fun swag.
![It seems, it looks, it feels](https://static.wixstatic.com/media/472145_4572474962904f5da174e39440e79778~mv2.png/v1/fill/w_980,h_740,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/472145_4572474962904f5da174e39440e79778~mv2.png)
Playful graphic for tees, stickers, and other fun swag.
![You don't have to get it right, just get it real.](https://static.wixstatic.com/media/472145_b41d8414d57b4adcbe6c583cf2874c28~mv2.png/v1/fill/w_980,h_1017,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/472145_b41d8414d57b4adcbe6c583cf2874c28~mv2.png)
Playful graphic for tees, stickers, and other fun swag.
![fuck limiting beliefs](https://static.wixstatic.com/media/472145_3241b0c045b146c280c78d001d26d384~mv2.png/v1/fill/w_980,h_1355,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/472145_3241b0c045b146c280c78d001d26d384~mv2.png)
Playful graphics for tees, stickers, and other fun swag.
![StratusAVAGANZA! logo](https://static.wixstatic.com/media/472145_94668c99822c44978698b62d6e4b2fe1~mv2.png/v1/fill/w_678,h_678,al_c,q_90,enc_auto/472145_94668c99822c44978698b62d6e4b2fe1~mv2.png)
Designed logo and all materials for Gathering Niagara event (which I also named, curated and ran) at Stratus Vineyards.
![YUMery HOME PAGE](https://static.wixstatic.com/media/472145_a147a62dffe84400a8e86b74ca2d12da~mv2.png/v1/fill/w_980,h_723,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/472145_a147a62dffe84400a8e86b74ca2d12da~mv2.png)
Website rough: this was an early incarnation of the YUMery look. The evolution of the branding led to a much cleaner, more sophisticated—but still bright and playful—style.
![YUMery website](https://static.wixstatic.com/media/472145_3b82a0e5a80f400fbbf27b07c1444fad~mv2.png/v1/fill/w_963,h_1256,al_c,q_90,enc_auto/472145_3b82a0e5a80f400fbbf27b07c1444fad~mv2.png)
The next level of the YUMery brand. Important to clarify that I am the Creative Director of YUMery, and as such have designed all elements from the logo on up. However, I did not build/programme the website—but worked closely with the team who did.
Go to link![Dave Norris, drummer's CD cover](https://static.wixstatic.com/media/472145_868f999c078745f18741c38a35dfc215~mv2.jpg/v1/fill/w_479,h_476,al_c,q_80,enc_auto/472145_868f999c078745f18741c38a35dfc215~mv2.jpg)
Dave needed a catchy image to adorn his promotional CD—this was obvi pre YouTube etc. I worked with then-unknown illustrator Jacqui Oakley to create a memorable piece.
Go to link![Wildass zine cover](https://static.wixstatic.com/media/472145_faf4a393d8fe414fb68c88ef9c26df93~mv2.jpg/v1/fill/w_554,h_853,al_c,q_85,enc_auto/472145_faf4a393d8fe414fb68c88ef9c26df93~mv2.jpg)
While planning 'Wildass markets' at Stratus Vineyards, I created a playful, dynamic 'zine to promote the idea to food trucks, chefs, and other vendors.
![Wildass zine stickers](https://static.wixstatic.com/media/472145_0cde8f53ef754c6fb500a6d7a315d0fa~mv2.jpg/v1/fill/w_980,h_762,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/472145_0cde8f53ef754c6fb500a6d7a315d0fa~mv2.jpg)
These stickers were inserted in the middle of the 'zine. So fun!
![Wildass zine centre spread](https://static.wixstatic.com/media/472145_221a22a9b85f4e0ba12819b359ad2e1c~mv2.jpg/v1/fill/w_980,h_760,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/472145_221a22a9b85f4e0ba12819b359ad2e1c~mv2.jpg)
![5 Brothers beer label 1](https://static.wixstatic.com/media/472145_72024cefa97f4579b8c5961ab8b28c36~mv2.jpg/v1/fill/w_281,h_308,al_c,q_80,enc_auto/472145_72024cefa97f4579b8c5961ab8b28c36~mv2.jpg)
Taylor & Bate Brewery commissioned a series of labels for a potential product: Five Brothers Ale.
![5 Brothers beer label 2](https://static.wixstatic.com/media/472145_c393cee4381b475492544ede65aa1816~mv2.jpg/v1/fill/w_280,h_305,al_c,q_80,enc_auto/472145_c393cee4381b475492544ede65aa1816~mv2.jpg)