w r i t i n g
Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.
Meeting Peter Ling
The Imperfect Lauren
Atypical. Creative. Trauma-informed. Caring. Politely rebellious.
You’re doing the things, launching the stuff, taking the courses… and asking yourself why you're not swamped with clients; why you don't have a waiting list.
You know you can change the world, you know you’ve got so much to offer to your clients—but something’s jamming up the works.
If only you could figure out what that stick in the wheel is.
Is it your messaging? Your branding? Your socials (omg, how you hate the socials), your web copy, your connections?
Hey! 👋 Imperfect coach Lauren here, your hand-holding stick-seeking detective.
I’ll work with you to discover where the weak link in your business is, and we’ll repair it together. With bustin’ branding, crystal-clear communication, a whack website, and copasetic connections.
And I promise there won’t be alliteration in any of it—unless that’s what you want.
I help people like you—helpers, coaches, world-changers—make sure your branding is consistent (from logo to email signature, LinkedIn bio to website); your communication is powerful and clear; and your work is aligned.
And while we’re at it, let’s banish the imposter syndrome, and ditch the perfectionism. Oh, and replace social media with networking, because.
Because why? Oh! Because most entrepreneurs will gladly tell you that at least 90% of their business comes from referrals. Right? So let’s make sure you’re making the right connections, too.
My superpower is seeing potential, and one of my greatest joys is watching you discover the things I can see in you that you can't yet see for yourself.
I live for seeing a client's eyes light up with insight and excitement—taking you from "I don't know what to do," to, "I can't wait to do this!"
I believe the process of coaching is allowing the client to lead rather than me taking the helm—I'm using my knowledge and expertise not to guide you, but to encourage your own knowledge and wisdom. Collaborate coaching is my jam—don't expect me to push you hard, or force you into decisions, or forcefully challenge what you believe to be right. I'll lead you, and guide you—but I won't force you.
Every aspect of my life has led me to the creation of The Imperfect Network. Here's mathematical proof:
decades of experience and entrepreneurship in various industries
small business development)
decades of experience managing my own mental health issues (anxiety, depression, CPTSD, ADHD) and the resultant research, training, learning, and resources
passionate and empathetic coaching for small businesses
Meet Soda, my adorable, adoring, and adored Belgian/German Shepherd rescue dog.
Those are the (often) bare feet of a creative; writer of fiction; animal enthusiast; small-scale farmer and seed-saver; book- and film-lover; advocate; plant-based neo-hippie; and 'that lady.'
My goal with the Imperfect Network is to create a world where
there is support for everyone, especially those who don’t think they deserve it;
there is fairness in diversity, equity and inclusion;
people are respected and appreciated for who they truly are;
good people aren’t afraid;
addictions aren’t stigmatized;
there is better-than-adequate mental health support for all, and seeking it is utterly normalized;
housing is accessible and a human right, and homelessness ceases to exist;
people care about and work diligently to support the health of our natural environment;
all of this happens with respect, laughter and love.