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w r i t i n g
Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.

Meeting Peter Ling

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Neurodivergence for the wildcard indeed!
What neurodivergence feels like a lot of the time: life led kinda sideways. I've had a couple of interesting conversations about neurodivergence this week—some overtly so, some more subtle. Like so many people—especially women—I was diagnosed with ADHD very late in life. And with Autism a couple of years later. Both diagnoses made so much sense, while also feeling like rug-pull moments: wth? (Thank you, therapist number 451, for your gentle question: 'Have you ever been teste
lpomalley
4 days ago2 min read


Imprqrfect (and rejected) HUmanwS
Have I already talked (a lot) about Désirée Penner and her erasure poems made from rejection emails? Yes. And I am not alone. Many people are talking about them—hundreds of many. The post has had more than 150,000 views at the time of this writing, and Désirée herself has talked about it on the radio. Tell me, tell Désirée, tell the world about your rejections! Here's my erasure poem of my one rejection (I've only submitted four times, and haven't heard yet from the other thr
lpomalley
Jul 311 min read


Sneaking this in late and, well, done is better than...
Another helpful Wednesday. Here are some supportive things that made their way through this day for me, specifically. Notion sharing garden or other grounding/joyful pics to stabilize connecting around different access points to shared interests Jukebox speaking up Notion Notion.so is something I've tried a thousand times to describe but can't quite. It's a bit like 12 years ago when a friend tried to explain Pinterest to me. They finally said, very simply, "I use it as a fil
lpomalley
Jul 292 min read


Hi, I'm the failure it's me
Failed to understand my scope in a project. (Turned out okay. Maybe better than okay. But don't try to tell that to 3 a.m. me.) Failed to meet my own deadline of getting a newsletter out today. (Truly, absolutely, no one cares. Right?) There are two other deadlines I've let slip, and that feels shitty. One is a Big Failure that may be redeemable but damn; the other is an almost that could still land in the success column. Failed to find joy in making today's graphic—having fa
lpomalley
Jul 281 min read


Success? It's all over the place.
As they should be, Mondays are devoted to success. At least here they are. This week I'm celebrating myself—because yes!—and others. A pretty litttle posy to me: After committing (to the small and mighty Imperfect co-writing gang) to posting here every weekday, I did. I do. Another bouquet, please and thanks, wrapped in recycled newspaper, because I also committed to submitting at least one piece of writing a month for publication. Last week I submitted three times, and got t
lpomalley
Jul 272 min read


BAD AI
Wildcard Friday, in which I feature my disgust with AI, even as its desperate little icon chases my text as I write. (Really, Wix? At least give me the option to shut this shit off because why.) You're probably a writer or an artist, so you're the choir, the converted, the team I'm happy to play with. But maybe, like me, you'll be truly surprised by the vile slop Meta proposed for an ad for my lovely client, Claire Ross Dunn. Claire was interested in exploring Meta ads, and,
lpomalley
Jul 242 min read


IMPerFtec huMandS
It's me. Well, it's also you, and, you know, everyone. But this time it's me—because I'm so imperfect that I didn't have the courage to ask any of the people I spoke with today if they would be willing to be the Imperfect Human of the Week. So yeah, super-imperfect. Hyper, even. And also, super-effing-awesome because I'm going to create a nexus of many Venn circles here: social media, learning, fearlessness, and ideas. In the middle, where they all overlap? Brave and imperfec
lpomalley
Jul 231 min read


Every Noise at Once
While every noise at once may describe the inside of many a writer's head (over here!), in this case it refers to a website that—warning!—could take you out for rabbit-hole hours and hours. Poke around the site's simple, user-friendly interface to choose a genre or artist, anddddd, 97 layers into the subtle differences of dancehall subgenres, you have, well, something. It might be a new favourite artist, or a plane ticket to Serbia, or, in my case, another access point to the
lpomalley
Jul 222 min read


DAIS&NAID
It's very hard to find the word 'failure' in a magazine, which is where I usually source my zine-y headers. There's a tendency to focus on success, and see failure as shame-worthy and something to be hidden. So the graphic for this weekly exploration of blunders and defeats is snapped from my own scrawly notes on a dollar-store newsprint pad. My Tuesdays are now celebrations of failure. When I mentioned this in my co-writing group this morning, someone suggested I use the wor
lpomalley
Jul 212 min read


Imperfect Dispatch extendo
In which we we explore interiority; compare sex work and writing; and discuss bananas, kind of, with author Claire Ross Dunn—my first podcast guest. If you found your way here via my first Imperfect Dispatch Substack post in two years, welcome to my own imperfection—I hope it offers some validation to your own procrastination. :) And if you stumbled here following your own path, congrats on your great navigation skills, and welcome. Reinvention is key in this world, particula
lpomalley
Jun 155 min read


What is predatory marketing, and am I using it—maybe without even knowing it?
What is predatory marketing, and am I using it—maybe without even knowing it?
lpomalley
Apr 2, 20243 min read


Networking for introverts
Me: I’m a neurodivergent weirdo; an introvert who happily spends 99% of my time alone or with my dog, Soda. Everyone else: Lauren is a...
lpomalley
Feb 14, 20233 min read


“You’re being interviewed by Anderson Cooper—why?”
I have another inspiring new client, this one with beautiful goals around inclusion, acceptance, and love. We’re working on pulling their...
lpomalley
Sep 1, 20223 min read


Upper Limiting
The self-help world is rife with time- and money-wasters. For me, The Big Leap is not one of those. Although that could be debatable,...
lpomalley
Aug 16, 20222 min read


Good grief
Grief is the thing with feathers. Well actually, that’s a book—a great book. Grief is the thing no one welcomes, and everyone...
lpomalley
Aug 3, 20223 min read


The banality of perfection/the charm of imperfection
You’re at a big outdoor wedding. The weather is perfect, a warm sun softened by the occasional scudding cloud, a cooling breeze, the...
lpomalley
Jul 22, 20222 min read


Nothing is perfect.
Perfectionism can be pretty challenging to avoid. We’re inundated with a barrage of instructions and imperatives: Clean that gross thing...
lpomalley
Jul 13, 20222 min read


We're going to help you make medical appointments suck less
An Imperfect Conversation about trauma-informed medical visits.
lpomalley
Jun 17, 20223 min read


Procrastination is delicious. (No, that's chocolate.)
Today’s imperfect message is brought to you by procrastination: Chocolate. (ChocoSol 100% Gratitude topped with homemade vegan Nutella.)...
lpomalley
Apr 7, 20222 min read


(You're) Enough Already
[I want to acknowledge the invasion of Ukraine, and other awful events around the world. This post isn’t likely to resolve any of those...
lpomalley
Mar 2, 20222 min read
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