w r i t i n g
Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.
Meeting Peter Ling
5 weeks of individual coaching
for cringe-free networking that works!
Dread networking but have a feeling it's the right thing to do?
authentically, memorably, and effectively
with the ideal clients and resources
you've been dreaming of.
We’re all there in the Zoom rooms, eager to meet, smiling away, giving each other the benefit of the doubt. We’re curious and excited—we’re networking. [Cue awkward grin.]
And what are we getting out of it?
We listen, we talk, we enthuse—and then we usually log off and go on with our day, pleased to have accomplished that networking thing we’re supposed to be doing. Box checked.
[Leans head to one side, puzzled expression] But how does this whole networking thing actually work?
Connection. Trust and ease. Curiosity, and creativity.
We’re focusing on building relationships with potential clients and resources,
not just exchanging business cards.
Imperfect Connections is your hand-holding handbook to cringe-free networking that works—without the sweaty palms, suddenly-blank mind, or embarrassing nervous laughter.
IN THIS INDIVIDUAL, 5-WEEK PROGRAM, YOU'LL GET
one hour of 1-to-1 coaching per week
1 public (external, free, vetted by me) online networking group experience per week, accompanied by me, and feedback from same
and some (fun) solo-work,
like crafting your Imperfect Intro using exercises and mad-libs (sorta)
You'll learn how to build and maintain a true (and imperfect) network of clients, allies, suppliers, and other delightful connections.
Over the 5 weeks, we'll focus on
You'll answer questions like:
What are you hoping to achieve through networking?
Who do you want to connect with and how?
What do you want to give and receive?
What are you comfortable doing and saying? And what are you not-gonna-no-way do or say?
Putting that strategy into practice step-by-step with a
Develop your Imperfect Intro
A compelling and memorable summary of what you do, how, and for whom. There’s a template for this!
Craft a compelling LinkedIn profile
Learn how to give & receive referrals
Create follow-up emails: To whom, how, why, saying what…
The when/what/how of all of the following with one-to-one coaching, templates, guides, and even copy you can swipe.
Connecting other people to one another
Responding effectively to connections
Determining what to do next
Crafting a graceful no thanks
Creating a referral email asking existing connections to refer you along
Developing a tracking plan to follow up on all the connections you make
You'll also get
Direct, customized connections with at least two relevant and useful contacts
Direct, customized connections with two relevant and potential clients
Introductions to new networking experiences
Lauren, you make the best introductions. Seriously. You always get me pumped up and leave me blushing at the same time. You could teach a course on how to make introductions and connect people.
Megan Kranzler, owner of Olive Ridley Studios and a brilliant mind
I think that was the best (and most authentic) email intro response I have ever received. Count me among your newest fans!
Rick Swanson, founder of Local VIP and possessor of a massive heart
5-WEEK PROGRAM SCHEDULE
Each week includes
One 1-hour one-to-one coaching session focused on networking, including developing your networking strategy and plan, crafting your Imperfect Intro, crafting emails, referral plans, etc.
One public networking event which I will also attend, followed by feedback (via email)
Solo work/homework for you to do between sessions (you decide how much) supported by email
Three keys to great networking are
CLARITY, CURIOSITY, and CONNECTION.
The 5-week Imperfect Connections
program is $1000CAD
This includes everything listed above,
a program workbook,
a tracking system for your connections,
plus smiles and laughter, an expanding network of clients, resources, and allies, a growing email list, and a sense of real progress.
$25 from each registration goes towards supporting accessible mental health services; $25 goes to Imperfect Network coaching scholarships; and $25 goes towards the development of Imperfect Hope.
Curious, but have questions?